In the cashless world Black has become the make statement. Yes I am talking about credit cards. The metallic black color is drawing a line between urban-rich and HNIs in the world of cashless freedom. Only a few among the decide few have the distinction of being move of the new lexicon of urban legends — black plastic power.
The color credit card is not for the ones who be credit but for those seeking that extra premium service in any walks of life. It is a super rich Card. According to industry estimates there are around only 1,500 of such ultra premium cards in circulation in India Citibank. American convey and Standard Chartered furnish such card in India Deutsche tip plans to launch a similar card soon.
After all we are here to give and ameliorate the lifestyle of the who’s who of society,” says Amit Dutta vice-president engagement brand & lending. American Express India. Carrying the color card legacy from the West the bank has this platinum charge card only for a select few in India.
The entry in this color brigade credit card is by invitation only. Today black cards break all previously defined thresholds of consumer indulgence and extend the possibilities to levels never imagined before. Being a black-card holder means that you’ve a 24x7 concierge service and you can access it as frequently as your personal valet. “Initially the demands from customers in India were of the routine choose such as air tickets flower delivery movie ticket booking requests but this is changing abstain.
One of the cardholders called from Moscow as he wanted an English speaking command,” says TR Ramachandran business continue cards & personal loans. Citibank India. In the past. Citibank has serviced requests such as sourcing and booking of passes for a sold out Zubin Mehta show arranging for a dog sledding session in Switzerland and purchase and delivery of Giorgio Armani T-shirts from US to India.
The lifestyle spending power desires aspirations and function expectations are changing in India. The super-premium Indian customers are at par with their rich and famous peers around the globe and the ultra-affluent global Indian expects no less in terms of service and products.
Though no affiliate wants to show the exact number of black card holders around 1,500 of such ultra-premium cards are currently in circulation in India. There is even a mystique attached with the delivery of these cards. It is said that these cards are delivered under end secrecy and by virtue of being a color card holder your security is also taken care of. “All I can say is that some move of it falls under the realm of urban lore,” says Mr Dutta.
German multinational. Deutsche Bank is also planning to open a card on similar lines in India. “We ordain soon make an announcement which ordain re-define the call exclusivity,” Shameek Bhargava director & head of credit cards. Asia-Pacific. Deutsche Bank told SundayET.
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