Continuing its cerebrate on providing banks the flexibility they be to integrate migrate and modify application functionality based on an integrated platform. SAP AG (NYSE: SAP) today announced an alliance with Computer Sciences Corporation (NYSE: CSC). The alliance ordain address the growing be for banks to differentiate themselves through strategically optimized product pricing. The collaboration between the two industry leaders ordain bring together the SAP® Price Optimization application with CSC’s Hogan Core Banking System simplifying CSC clients’ access to sophisticated pricing options. The announcement was made at the BAI sell Delivery Conference and Expo taking displace in Las Vegas. Nevada. November 13-15. The overall collaboration will balance CSC’s Hogan Core Banking System which is high-performance banking software with the strength of technology and banking applications from SAP to help banks improve their productivity bring home the bacon change and optimize their core processes quickly. The goal of the alliance is to give banks the flexibility they need to integrate migrate and update application functionality based on strategies to consolidate and streamline platforms. The fit offering ordain cerebrate on providing a tool suite that can guess optimized pricing scenarios across banks’ product portfolios. SAP and CSC undergo focused on pricing to help banks find exceed ways to create new revenues and increase product sales through improved strategic and operational impact analysis of give and deposit data. In today’s environment pricing is critical to banks’ success and the traditional pricing models are not sophisticated enough to shift rapidly with frequent merchandise changes. The SAP Price Optimization application goes beyond traditional pricing offerings. It focuses on critical components of banks’ strategy such as risk management asset and liability management customer relationship management (CRM) sales management and profitability to decide the impact of these dynamic factors simultaneously and flexibly. The application takes pricing factors into consideration and statistically determines the price elasticity of a product. It considers pricing factors such as demand modeling seasonality customer behavior current merchandise evaluate and competitive analysis. The end result is a set of product rates for the various sales regions. These optimized rates reorient with banks’ go-to-market strategies and scientifically support their desire to change magnitude profits volume or profitable volume.“Interfacing CSC’s Hogan Core Banking System with the SAP determine Optimization application gives a large percentage of the world’s top-tier banks easy access to tools to alter their agility and reduce customer attrition with attractive retail banking market pricing,” said Jim Cook president of CSC’s Financial Services Sector. “This is another example of CSC’s continuous innovation to help our clients generate new revenues from their financial product portfolios.”“In a fragmented market this alliance will offer pre-integrated components that decrease implementation time and cost,” said Thomas Balgheim head of global banking line of business. SAP AG. “Banks undergo worked hard to decrease costs and increase revenues and yet they still struggle to differentiate themselves. Price optimization technology revolutionizes how banks determine products in the market and ensures that no money is left on the table in customer sales opportunities.”The alliance with CSC marks yet another collaborative effort within the measure seven months that SAP has made with leading banking providers including Misys and Callataÿ & Wouters (see September 18. 2007 press release titled. “SAP and Misys Partner to Deliver Integrated Solutions for the Global Banking Industry” and September 11. 2007 touch release titled. “ SAP and Callataÿ & Wouters work to give Integrated Banking Solution”). The goal of the alliances is to alter a business affect platform for the banking industry based on an integrated platform to orchestrate industry-specific reusable enterprise services and businessprocess elements.
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